By Laura Nahmias
The roof deck of a Lower East Side apartment is swarming with young men and women, alternately eyeing each other and the rowdy line for the kegs. But this is no frat party; this is a Barack Obama fundraiser.
More than 200 Obama related events are slated for the three weeks before Election Day in New York City alone, according to BarackObama.com, the campaign’s official website, and many of them have an electricity that’s not just political. To a large degree, these events have been planned by the under-30 set that forms a substantial bloc of Barack’s most passionate followers. And while the events are nominally devoted to Obama, the combination of youth, fervor (political and otherwise) and alcohol often breeds a passion that isn’t just directed at Barack Obama.
Is Barack the new aphrodisiac?
There are more Obama events scheduled these last few weeks in New York City than there are concert listings and scheduled book readings for the same time frame in The New Yorker, a staple read of the same demographic in this city. If you’re out looking for a place to meet people, chances are, there’s a Barack Obama party near you. The events have names like Beers for Barack or Barack Rocks and their mandatory donations are usually in the small amounts that Obama’s younger supporters can afford.
Nick Earhart, 23, attended such an event six weeks ago. “I went to the fundraiser because it seemed like a good deal,” said Earhart, who describes himself as “politically apathetic” and has never even voted. “It cost $20, local breweries and wine distributors provided booze, there was a DJ, and we all got together and had a pretty good time.” The bonus? He met a woman there whom he is now dating.
Since when did political parties start to look like real parties? Older voters might remember similar boisterousness surrounding Jack Kennedy and Eugene McCarthy but the Obama campaign has a new weapon in its arsenal to transform exuberance into action: the internet. Both Barack’s official site and his membership organization mimic the Facebook.com, a hugely popular social networking site where members exchange information with one another and plan events. The similarities between the two sites are blurring the lines between being social and being political for a new generation.
No wonder. One of Facebook’s founders, 25-year-old Chris Hughes, left that company and signed on to develop Obama’s social networking organization at MyBarackObama.com. The site’s template is similar to Facebook’s, making it easy for Obama supporters who are web-savvy to devise, post, and publicize events from their computers.
At MyBarackObama.com, users can upload profiles and photos of themselves, and look at the profiles of people signed up to attend events in their neighborhood. Users can check out the “hotness” of event attendees in advance, which for some supporters is an added incentive to show up. Whether this is an intentional strategy of the Obama campaign is unclear. The website team could not be reached for comment.
Anna Shechtman, an 18-year-old freshman at Swarthmore and New York City native said she got involved with the Obama campaign through his website. Almost immediately after creating a profile on the campaign’s main website, Obama organizers enlisted her to go to New Hampshire for the primary last winter. There she made a connection that was more Danielle Steele than Jim Lehrer.
Anna went door to door with a small group of strangers, and ended up falling for one college kid in particular. The two one upped each other on Obama knowledge, and bonded through the day as they were rebuffed by some residents and welcomed by others.
“The hardships definitely facilitated flirting,” In the weeks after, “we continued our relationship based on very specific events in the primaries, like when we smoked cigars together when Hillary dropped out of the race.”
The relationship has since ended, says Shechtman, though it’s not Obama’s fault. In fact, the Obama campaign turned out to be the only thing the two had in common.
It’s no wonder that politically passionate romances fall closely along party lines, said Regina Barreca, a professor of English and Feminist Studies at the University of Connecticut, noting that one’s political affiliation often says a great deal about ones values, beliefs and emotional sensibilities.
She gave the example of her graduate student, who has said she could never date a Republican. “She said it in the same tone of voice that she might have used to say, ‘I could never date someone who never brushes his teeth,’ or ‘I could never date someone who kicks puppies,’ ” Barreca said.
Young people dedicated to Obama’s politics are likely to view his fundraisers as plausibly productive singles events because most people they meet there share a baseline set of Democratic values.
However, campaign-bred romance is not an Obama-specific phenomenon, said Barreca:
“The hothouse atmosphere of a campaign where ideas, emotions, hopes, and strategies are all compressed by the idea of a deadline — I don’t think it surprises anybody to find that passionate discussions lead to other kinds of passionate expression.”
What is new is the unprecedented number of young people participating in this year’s campaign, and the level of their enthusiasm: Youth voter turnout in this year’s primaries doubled that of four years ago, indicating the largest youth involvement in an election in recent history, according to a recent Rock The Vote poll.
In January of 2008, Playboy Magazine conducted a Politics of Sex poll of 900 registered voters and concluded “more people under 40 have sex at least once a week than vote for president once every four years.”
This November, that statistic just might change, as more young New Yorkers discover that they can accomplish the former simply by demonstrating their intention to do the latter.